Important monograph "Formation of effective marketing policy of agricultural enterprises” was prepared in Stavropol State Agrarian University.
The book, created by the efforts of the teachers of two university departments – Department of economic theory and economics in agribusiness and Department of information systems - was published by the university publishing house "Agrus". The group of authors is headed by academician, Doctor of Agricultural Sciences, Doctor of Economic Sciences V.I. Trukhachev and Doctor of Economic Sciences, Professor, O. Kusakina.
This scientific work considers the current state of agri-food market and presents the features of the sales policy of the enterprises of agro-industrial complex.
During the research scientists analyzed the state of production of various kinds of agricultural products, defined size of the market and the balance of agricultural products. They have also carried out dynamic analysis of prices for agricultural products in the Stavropol region and other regions of the Russian Federation. As a result, the authors have developed practical advices on creating an effective marketing policy of agricultural enterprises.
Latest monograph is recommended for use in scientific and educational activities of teachers, postgraduates, researchers. It will be useful is practical work of agribusiness specialists for rendering effective marketing decisions.
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