"Digital generation" of future entrepreneurs - informational "Business Navigator SME"

Students of the Faculty of Economics of Stavropol State Agrarian University took another step from theory to the practice of designing a business.

Future economists adequately presented their business projects prepared with the use of a new interactive tool for beginning entrepreneurs - an information and analytical portal "Business Navigator SMEs".

Within the framework of mastering the discipline "Entrepreneurship", the 4th year students not only studied the possibilities of the innovative information and analytical portal "Business Navigator SMEs", but also demonstrated practical skills of working with it.

According to the teachers, for the representatives of the "digital generation", actively using advanced information technologies and Internet resources, studying and working with the portal aroused great interest. So, its use allowed to determine which business is better to open in the regional center and where in Stavropol to place it, what investments and documents will be needed for this. With the help of the Business Navigator SMEs, students calculated the demand for goods and services of the selected business, rented premises for opening and running a new business, assessed threats from competitors and developed the business plan itself.

Presenting the author's projects, the undergraders showed the opportunities and advantages of the portal for start-up entrepreneurs, drew attention to the current and reliable information contained in it, showed interest in starting their own business, evaluated potential risks and effectiveness. The execution of the design work allowed the students of the Faculty of Economics to compare the obtained knowledge with the study of the theoretical course "Entrepreneurship" with the experience of their practical use in the design of the future business.

It was interesting to discuss both the possibilities and limitations of the innovative information and analytical resource, as well as suggestions for its improvement. Bright, emotional performances of the students convinced the audience that they are a young generation of future professionals who have a high-quality baggage of knowledge and practical skills in business design, which corresponds to fulfilling one of the priority tasks in the field of entrepreneurship development - active involvement of young people in entrepreneurial activities. 

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