An expert session for young entrepreneurs was held at the Agrarian University

08.10.2019

An expert session for beginners and existing entrepreneurs of the region was held at Stavropol State Agrarian University as part of the federal project to support small business “My Business”. The current topic is “Increasing sales: how? to whom? is it expensive?". The event was attended by fifty people.

The organizer of the event was the Regional Ministry of Economic Development of Stavropol Territory. The meeting was addressed by the head of the executive authority Sergey Alexandrovich Krynin. He told the participants of the expert session about measures of state support for small and medium-sized enterprises in the region.

Leading experts shared their experience of entrepreneurship. So, a business consultant from Krasnodar Zakhar Yakunin held a master class “How to combine customer acquisition with sales”. Then he became the speaker of the expert session “Increasing sales and profits without a budget”.

Based on his own experience, Zakhar spoke about the possibilities of optimizing a business in conditions of limited financial resources. He shared his thoughts on how to reduce advertising costs without losing customer flow, which strategies to attract customers without a budget are better to use, and how to increase sales without a budget.

Stavropol SMM consultant Marinel Vilk during the expert session talked about trends in business promotion through social networks. Among the issues that she discussed with the participants were how to develop Instagram, what black methods of promotion businessmen should avoid in their work. Marinel made specific recommendations on what needs to be written in social network accounts from the point of view of further business development.

Another speaker at the expert session was the author and trainer, consultant in marketing and sales, Stavropol citizen, Svetlana Korotenko. She managed to implement several successful business projects. Among Svetlana's clients are such brands and companies as the Evilin construction holding (Stavropol), the Hladonezh dairy plant (Kislovodsk), the Stavropol delicacies (Svetlograd), Prima CJSC (Stavropol), and the Yason Agro company ( Stavropol), Olympia meat processing plant, Radian factory (Aleksandrovskoye), Moe More company (Budennovsk), Mall company (Pyatigorsk), My dream agricultural holding (Novoselitsky district).

Svetlana shared with her audience the experience of creating a strategy for attracting customers. She answered questions: how to reduce advertising costs, control the quality of staff work with the help of customers. Svetlana spoke about the “secret tools” of the new generation - increasing customer loyalty and trust in business.

Z. Yakunin, M. Vilk and S. Korotenko answered questions from the participants of the event.