At the final lesson in the discipline "Branding" with the 4th year students of the direction of training "Trade" of the Faculty of Economics, a business game "Branding in retail trade" was held.
A business game for trade specialists was held at the Faculty of Economics. The key issues of the game requiring professional solutions were:
- defining the role of the brand in the trade process;
- search for effective branding tools;
- analysis of the effectiveness of branding of goods in the retail space.
The object of the game was tea products belonging to the FMCG group (fast moving consumer goods) - products of mass consumption (demand).
Two teams of participants offered their options for positioning brands of tea products in the retail space using the display.
All participants in the game felt themselves both in the role of a brand manager and a buyer.
It is worth noting that business games are an effective form of classes, as they allow you to simulate reality in a playful environment and plunge into professional activities within the walls of the university.
Дата новости для фото:
26.03.2021
Номер новости для фото:
12
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