Project track for researching the educational services market

An open lesson on the discipline "Marketing Research" was held at the Boiling Point of our university. The object of the research was the educational services market. Currently, the choice of educational institution and future profession is of great importance and plays an important role in the future. Professional activity covers the entire life path of a person from the beginning of professional intentions to exit from work.

The study of the motivation of professional self-determination and the system of value orientations of modern youth serves as an engine for elucidating changes in relation to obtaining higher or secondary vocational education.

The participants of the project track proposed their versions of the design (plan) of the study. The presented projects provide for the achievement of the following goals: identification of factors influencing the choice of a particular educational institution by applicants, as well as studying the demand for professions and forms of education.

The organizer of the event was Yekaterina Grigorievna Agalarova, Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory, Marketing and Agroeconomics.

The project track experts were:

· Acting Dean of the Faculty of Economics, Doctor of Economics, Professor Olga Nikolaevna Kusakina;

· Director of the Advanced Training Center, Candidate of Economic Sciences, Associate Professor Yulia Aleksandrovna Gunko;

· Deputy Director of the Advanced Training Center, Candidate of Technical Sciences, Associate Professor Dmitry Alekseevich Sidelnikov;

· Candidate of Economic Sciences, Associate Professor Yulia Viktorovna Rybasova;

· Candidate of Economic Sciences, Associate Professor Marina Vladimirovna Ponomarenko;

· Candidate of Economic Sciences, Associate Professor Galina Viktorovna Tokareva.

All participants in the project track received a comprehensive assessment of the invited experts.

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