Advanced training program "Practice and methodology for the implementation of educational programs of secondary vocational education, taking into account the competence of WorldSkills" Internet Marketing "

The Stavropol State Agrarian University has launched an advanced training program "Practice and methodology for implementing educational programs of secondary vocational education, taking into account the competence of WorldSkills" Internet marketing "for teachers and masters of industrial training of educational organizations that implement educational programs of secondary vocational education.

In the group, 21 students from 14 constituent entities of the Russian Federation began to study: Vologda Region, Irkutsk Region, Kaliningrad Region, Krasnodar Territory, Krasnoyarsk Territory, Lipetsk Region, Moscow, Republic of Tatarstan, Rostov Region, Samara Region, St. Petersburg, Sverdlovsk Region , Tyumen region, Ulyanovsk region.

During the training, the program participants mastered modern technologies in the professional field, including digital, WorldSkills standards and the specification of WorldSkills standards for competence.

In practice, the masters completed four modules

· “Basic terms and concepts in Internet marketing. Analysis of competitors ",

· "Organization of processes in Internet marketing",

· "Organization of work to attract traffic to sites and its conversion into targeted actions" and

· "Organization of work in the field of statistics and analytics in Internet marketing."

Each module provided for the performance of the test task and the practice of assessment by competence, the development of practical tasks and master classes for champions in competence. Employers were involved in the implementation of some modules. The leading teachers of the program were: competence manager Vera Konstantinovna Surina, certified expert Nikitina Ksenia Aleksandrovna, assistants - Yulia Aleksandrovna Gunko, Ekaterina Grigorievna Agalarova, Yulia Viktorovna Rybasova.

The training ended with the passing of a demonstration exam, which includes completing an assignment in one or more modules in accordance with a set of assessment documentation and conducting an expert assessment. All students successfully passed the test and received a certificate of advanced training, as well as a special passport of competencies (Skills passport).

The additional professional advanced training program is aimed at improving and developing a new teaching competence in students in secondary vocational education programs, vocational training, additional professional programs, organizing and conducting the educational and production process, taking into account the WorldSkills Internet Marketing competence. 

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