Scientific and practical meetup “Digital marketing as a driver of modern economy development”

The guests of honor and leading speakers during the meetup were the General Director of the Digital Agency “Mainrasha” Alexander Rubtsov, Deputy General Director Elena Rubtsova and Director of the Sales and Customer Service Department Pshenichny Ruslan. Today the portfolio of the Mainrasha company includes dozens of successfully completed projects, both Russian and international.

Teachers of the Department of Economic Theory, Marketing and Agroeconomics of the Faculty of Economics Agalarova Ekaterina Grigorievna, Rybasova Yulia Viktorovna, Kosinova Elena Aleksandrovna, Antonova Irina Yurievna acted as organizers and moderators of the scientific and practical meeting “Digital marketing as a driver of the development of modern economy”, which took place in collaboration with Branding digital - full cycle agency “Mainrasha” (Stavropol) on the basis of the Boiling Point of the Stavropol SAU.

The new and interesting event was attended by students from two faculties at once: The Faculty of Economics and the Faculty of Secondary Professional Education.

The meeting was opened by the Dean of the Faculty of Economics, Doctor of Economics, Professor Olga Nikolaevna Kusakina, who noted that at present the promotion of goods, works and services is impossible without the active use of digital tools, and knowledge and skills in the field of Internet marketing, graphic design, branding are among the most sought after in the job market. Mastering competencies in this area within the framework of scientific and practical events is the key to improving the professional skills of a modern economist.

Experience in the field of Internet marketing and the desire to share it with the younger generation, understanding of the requirements for modern specialists in this field, the ability to vividly and vividly conduct a dialogue with the audience allowed the speakers to capture the attention of students from the first minutes. During a lively and relaxed conversation, a variety of issues related to online and offline marketing and advertising, current trends in this area and the prospects for its functioning were raised.

Ahead of our students there is a whole series of events planned in cooperation with the Branding digital agency “Mainrasha” and aimed at the formation of professional competencies in the field of marketing, promotion, design and construction of sites. 

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